Drink
From Banja Luka to the World's Oceans: Turning Hedonism into a Profession
For Andrej Slavnić, travel, gastronomy and fine wine are not simply passions - they are a profession. His journey began in 2016, when the Banja Luka native joined one of the world's leading luxury cruise lines, Viking Ocean Cruises, as a wine specialist, embarking on a career that would carry him across every ocean and to some of the planet's most extraordinary destinations.
Cola Wars (3): The War That Never Ended
If the greatest marketing rivalry in history were decided solely by individual victories, Pepsi would probably be the world's leading soft drink brand today.
Cola Wars (2): How Pepsi Became Coca-Cola's First Real Threat
By the early 1970s, it seemed that one of the greatest business rivalries in history had already found its definitive winner. Coca-Cola was no longer simply the world's best-selling soft drink - it had become one of the most recognizable symbols of the American way of life.
Cola Wars (Part 1): How Coca-Cola Won the Greatest Marketing Battle of All Time
Few corporate rivalries have influenced modern marketing as profoundly as the battle between Coca-Cola and Pepsi. For more than a century, the two soft drink giants have fought a war unlike any other - not with armies or weapons, but with billion-dollar advertising campaigns, celebrity endorsements, supermarket shelves, and, ultimately, consumers' taste buds.
The Wine Bank near Čitluk: Where the Finest Bottles Stay Under Lock and Key
A story of love for wine and enduring friendships has found one of its most unique expressions in the cellar of the Andrija Winery in the village of Paoča, near Čitluk, where a remarkable concept known as the Wine Bank has been created exclusively for the winery's closest friends and longtime partners.
Beer, Street Food and Live Music: A Ten-Day Festival Celebrating Great Flavors and Great Sounds
September brings an event that combines everything lovers of a good time enjoy most - outstanding food, quality beer, open-air concerts, and the vibrant atmosphere of Europe's most popular food festivals.
How to Feel Like You're by the Sea, Even When You're Far from the Coast
Not every summer day is reserved for the seaside, sandy beaches, or long-distance travel. Many of us spend the season working, staying in our hometowns, or saving our vacation for later. Yet the feeling of being on holiday doesn't always depend on where you are. Sometimes, all it takes is a change of pace. Hedonism is not measured in miles but in the way we choose to spend our time.
Five Things You Should Never Order at a Restaurant Just for the Photo
There’s an interesting paradox in modern travel and gastronomy. We’ve never photographed food more, yet we rarely pay less attention to how it actually tastes. Social media has turned certain dishes into internet stars, but the most photogenic option isn’t always the best one. Here are five things you should never order just because they look great in a picture.
Jovan Memedović for HEDONIST: Hedonism Is When You Trade a House in Dedinje for a Log Cabin on the Drina River
For centuries, millions of people have searched for their place in the metropolis where the Danube and Sava rivers meet. Hundreds of thousands moved to Belgrade, the largest city of the former Yugoslavia, for education or temporary work and ended up staying there for life.
Five Drinks True Hedonists Order in Summer
There are drinks we order out of habit, and there are drinks we order because of the feeling they evoke. In summer, that difference becomes even more apparent. A single glass can transport us, if only for a moment, to an Italian seaside promenade, a Mediterranean harbor, or the shade of a city café where the day ends far more beautifully than it began.
Ivan Pažanin for HEDONIST: Food Has Become Sexy!
Famous Dalmatian chef and star of the cooking show “Three, Two, One – Cook!” Ivan Pažanin is widely regarded as a true hedonist - something he recently proved once again by combining his favorite passions: great food, good wine, and relaxing at his parents’ summer house near his hometown of Split.
Tbilisi: The Most Underrated Capital Between Europe and Asia
Carpets hang from the terraces of old houses, drying in the sun. Beneath them pass black Mercedes sedans from the 1990s, hipsters carrying analog cameras and women holding freshly baked bread still wrapped in paper from the oven. Somewhere, electronic music drifts up from a basement bar, while only a few streets away, old men play backgammon outside a small shop. Tbilisi does not feel like a city carefully designed to impress tourists. And that is exactly why it does.
Dubrovnik Through the Eyes of a Local: A City That Isn’t Seen, but Lived
Dubrovnik is often described as the pearl of the Adriatic, but for those who live there, it is far more than a tourist postcard. It is a way of life, a rhythm that refuses to rush, and a daily routine built around one simple philosophy - pomalo.
Danube Čardas: Fried Terpan Fish, Homemade Noodles and an “Eight-Two” Spritzer
A warm June night on the terrace of the “Stari mlin” in Dalj. Tamburitza musicians tune their instruments while, barely twenty meters away, the mighty Danube rolls past in the dark. Beneath the roof of the summer kitchen, five fiery cauldrons boil at once. I circle the head chef and, over a glass of rakija, steal a few culinary secrets: this much onion for this much fish in this much water, this much paprika and this much salt at precisely the right moment - never earlier.
Marlon Brando and the Time When Hedonism Wasn’t Content for Social Media
There are people who have never had to perform charisma. The moment they entered a room, the atmosphere changed before they even spoke their first word. Marlon Brando was one of those people.
Zdravko Mamić for HEDONIST: I Spent Two or Three Million Euros on Music
“I have to thank all the people of Bosnia and Herzegovina, not just here in Međugorje, but everywhere. It’s incredible how kind people are to me. I have a close relationship with Bosnia and Herzegovina. I don’t miss Zagreb at all, but I do miss football matches. I’m a ‘match addict’ - I watch everything: the leagues of Bosnia and Herzegovina, Serbia, Croatia, and of course European competitions.”
