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After visiting more than a hundred countries around the world, Robert Dacešin has earned the right to make comparisons. That is precisely why the words of Banja Luka's best-known travel writer carry particular weight when he says that Bosnia and Herzegovina is home to natural and cultural treasures capable of standing alongside some of the world's most celebrated destinations.
Despite traveling from South America to Asia, from Europe's great capitals to remote islands, Dacešin says he always finds his way back to Banja Luka and Republika Srpska, convinced that the region possesses enormous tourism potential that remains largely untapped.
Wherever I go, I always return to Banja Luka," Dacešin says.
His affection for his hometown goes far beyond words. A few years ago, he created an interactive postcard designed to be much more than a traditional souvenir. Along with its vintage-inspired design, it offers visitors a unique way to discover the city.
"The interactive postcard is a souvenir with a distinctive vintage design, but it also serves as a self-guided tour that goes far beyond simply presenting historical facts. Instead, it encourages visitors to uncover the city's hidden stories, secrets, and beauty," Dacešin explains.
Rather than focusing solely on landmarks such as Kastel Fortress, the Ferhat Pasha Mosque, and the Cathedral of Christ the Saviour, the experience also introduces visitors to lesser-known local stories, including the legend of Safikada's Grave and the famous Crooked Clock, revealing a side of Banja Luka that many tourists would otherwise miss.
His commitment to promoting tourism has not stopped there. Over the years, Dacešin has also developed several projects aimed at enriching the city's tourism offer, including proposals for the creation of the "Zmijanje Park" and the preservation and restoration of Banja Luka's last remaining historic cobblestone streets.
Dacešin believes that the country's tourism potential extends far beyond Banja Luka. In his view, Bosnia and Herzegovina is filled with extraordinary destinations that, with stronger promotion, could attract visitors from all over the world.
"Bosnia and Herzegovina is full of remarkable places that would have nothing to envy of destinations in Colombia, Russia, or Malaysia," he says.
Among the places he highlights are Štrbački Buk Waterfall, Sutjeska National Park, the Kravica Waterfalls, the wild horses of Livno, Prokoško Lake, Vjetrenica Cave, as well as the cities of Banja Luka and Trebinje.
When asked which destination has left the strongest impression on him, Dacešin is quick to mention the Janj Islands, a unique natural oasis near the town of Šipovo.
The Janj River, which flows through the area, is one of the coldest rivers in Bosnia and Herzegovina. Regardless of the season, its water temperature remains around seven degrees Celsius, creating a distinctive ecosystem that has preserved an extraordinary diversity of plant and animal life.
The surrounding forests provide habitat for hares, foxes, wolves, roe deer, wild boar, brown bears, and even the elusive Eurasian lynx. Meanwhile, the Janj River - together with the Pliva, Sokočnica, Lubovica, and Volarica rivers - is renowned for its rich fish population, particularly its native trout.
For Dacešin, places like these represent the country's greatest strength: authentic, unspoiled nature that has retained its original character.
His message is simple. There is no need to travel thousands of kilometres in search of breathtaking landscapes. Many of them are much closer than we imagine, waiting to be discovered in the heart of Bosnia and Herzegovina.

Robert Dacešin, a travel writer from Banja Luka who has explored more than half the world, barely made it back home in 2020. Just as he stepped onto Cuban beaches, the coronavirus began spreading globally. His return to Banja Luka suddenly became almost impossible.

“If you survived Brazil, you’ll survive Chile.” That’s what they told me. And in Santiago, my bag, which contained my phone, was stolen almost instantly. I reported everything to the police, but they couldn’t do anything - they said around 300 phones disappear there every day. I asked them to file a report, and they asked for my passport. I handed it over, but they couldn’t find Bosnia and Herzegovina in their system. Botswana was there, as was Burkina Faso, but not Bosnia.

Robert Dacešin, a travel writer from Banja Luka who has explored more than half the world, told HEDONIST magazine that he had always had only one dream: to reach Brazil and spend a night in Rio de Janeiro. He wandered through train stations, slept on buses, and finally arrived at the place he had dreamed about for more than two decades, Copacabana Beach.