Life Cola Wars (Part 1): How Coca-Cola Won the Greatest Marketing Battle of All Time
Few corporate rivalries have influenced modern marketing as profoundly as the battle between Coca-Cola and Pepsi. For more than a century, the two soft drink giants have fought a war unlike any other - not with armies or weapons, but with billion-dollar advertising campaigns, celebrity endorsements, supermarket shelves, and, ultimately, consumers' taste buds.
