
In 2024, Oxford named a 170-year-old phrase its Word of the Year. What endless scrolling actually does to attention, and what science has yet to prove.

There's a heavy, leather-bound album that sits on the same shelf in every older family home - black-and-white photographs glued at the corners onto cardboard pages, just a handful of images for an entire year, each one carefully chosen to represent something worth remembering: a wedding, a birth, a summer holiday, the first day of school.

There was a time when the goal of digital platforms was simple - keep you there as long as possible. Today, an opposite concept is emerging: apps that want you to leave. Not metaphorically, but literally. To step outside, meet people, and return to a life that doesn’t fit inside a screen.