Marketing
Cola Wars (3): The War That Never Ended
If the greatest marketing rivalry in history were decided solely by individual victories, Pepsi would probably be the world's leading soft drink brand today.
Cola Wars (2): How Pepsi Became Coca-Cola's First Real Threat
By the early 1970s, it seemed that one of the greatest business rivalries in history had already found its definitive winner. Coca-Cola was no longer simply the world's best-selling soft drink - it had become one of the most recognizable symbols of the American way of life.
Cola Wars (Part 1): How Coca-Cola Won the Greatest Marketing Battle of All Time
Few corporate rivalries have influenced modern marketing as profoundly as the battle between Coca-Cola and Pepsi. For more than a century, the two soft drink giants have fought a war unlike any other - not with armies or weapons, but with billion-dollar advertising campaigns, celebrity endorsements, supermarket shelves, and, ultimately, consumers' taste buds.
