
Paris, October 5th, 1955. Under the vaults of the Grand Palais, where generations before had come to look at paintings and sculpture, a crowd gathers in silence around a car draped in cloth. When the cloth comes off, something happens in the hall that witnesses describe as a collective gasp - a shape none of them had ever seen before, on any vehicle, in any country in the world.

When James Dean walked the streets of Los Angeles, Tom Cruise danced across a living room in a white Oxford shirt, and the Blues Brothers stepped onto the stage in their signature black suits, audiences remembered more than their faces. They remembered the sunglasses.