Luxury With a Purpose: The Launch of the Maison de MS Cosmetics Brand

“In the world of beauty, where trends come and go, true elegance remains discreet and timeless. It was precisely from this idea that the brand Maison de MS was born, nurturing a philosophy of subtle luxury and self-care as a daily ritual,” said Marina Ševkušić, the creator and director of the brand.

Beyond beauty and care, an important part of Maison de MS’s mission is humanitarian work.

“From every product sold, five percent will be allocated to support oncology patients, and another five percent to help women who have survived violence. Besides having a deep empathy for these groups, I believe Maison de MS must be a brand with a special purpose,” Ševkušić added.

The brand’s first release, The Perfect Duo - Limited Edition, offers a carefully designed combination of skincare and haircare. The duo consists of Luxury Face Cream and Luxury Hair Elixir, products created to turn an everyday routine into a small ritual of self-care.

The Luxury Face Cream is formulated with peptides and hyaluronic acid, helping the skin retain hydration, elasticity, and a smoother appearance. Pullulan creates a light protective layer that helps preserve the skin’s freshness and natural glow, while rose water provides a soothing and softening effect.

Hair care is complemented by the Luxury Hair Elixir, a lightweight serum enriched with argan, macadamia, and jojoba oils.

“This is a limited product series, and we already have 17 additional skincare formulas in preparation that will soon be introduced to the market,” said Marina Ševkušić.

The philosophy behind Maison de MS is based on the idea that luxury does not have to be loud to be noticed. It is reflected in quality, carefully selected formulas, and a lasting feeling of care.

In addition to the brand launch, guests of the evening also had the opportunity to see a new Tesla car model, presented by Kibost Car from Belgrade, a partner of the Maison de MS brand.

“Besides the new model, another novelty is the installation of new Tesla charging stations within the Nestro Group gas stations. We are starting operations across Bosnia and Herzegovina at full speed,” said Zoran Ristić, director of Kibost Car.